Witch Box Launches iPosture Pro Proof of Concept (PoC) Project in Malaysia

Partnering with Synapse Physiotherapy Center to Expand AI Digital Healthcare Across Asia and Beyond

Witch Box Co., Ltd., the developer of the AI-powered posture analysis platform iPosture Pro, has officially launched a Proof of Concept (PoC) project in Malaysia in collaboration with Synapse Physiotherapy Center, one of the country's leading physiotherapy and rehabilitation providers.

This collaboration was made possible through the support of KOTRA Kuala Lumpur (Korea Trade-Investment Promotion Agency), which facilitated partner matching, business meetings, and communication between both organizations.

Following a successful online meeting, Witch Box and Synapse Physiotherapy Center agreed to begin a PoC program that will evaluate the practical application of iPosture Pro in clinical rehabilitation environments across multiple Synapse branches in Malaysia.

As part of the project, Witch Box will provide:

• Education Curriculum
• Training Materials
• PoC Implementation Plan

These materials will be delivered by 20 August 2026, followed by a comprehensive review with the Synapse team. Training is expected to begin in mid-September 2026, subject to mutual agreement.

Building a Global AI Healthcare Platform

Witch Box is an AI digital healthcare company dedicated to connecting healthcare, rehabilitation, fitness, and education through innovative technology.

The company's flagship solutions include:

• iPosture Pro – AI-powered posture analysis and digital healthcare platform
• EduPim Campus – Global online education platform
• EPS Pilates – International Pilates education and certification program

Witch Box has already established its Singapore subsidiary, where it operates EduPim Campus, providing online education and global payment services for international partners and professionals.

Meanwhile, EPS Pilates has successfully launched in South Korea, China, Malaysia, Indonesia, Singapore, and Canada, building a growing international education network.

A Strategic Step Toward Global Expansion

The Malaysia PoC project represents more than a product implementation. It is the first step toward establishing an international clinical reference model for iPosture Pro while creating long-term collaboration opportunities in physiotherapy, rehabilitation, education, and digital healthcare.

The company plans to leverage this project as a foundation for expanding throughout Asia, followed by future growth into Europe and North America.

CEO's Message

"This Proof of Concept is not simply about introducing a product. It is about working together with healthcare professionals to validate AI-powered posture analysis in real clinical environments and to build a sustainable digital healthcare model."

Kim Chul Won, CEO of Witch Box Co., Ltd., added:

"Through iPosture Pro, EduPim Campus, and EPS Pilates, we are building a global digital healthcare ecosystem that connects healthcare, rehabilitation, education, and technology. Starting from Asia, we will continue expanding into Europe and North America while working closely with partners around the world."